Destination Management


The English Riviera Destination Management Plan (DMP) 2017-2021 Delivering a Prosperous and Healthy Torbay, replaces the previous Tourism Strategy ‘Turning the Tide’ and aims to provide a shared approach between key stakeholders to effectively manage tourism for the whole destination.

Focussing on developing a successful visitor economy, the DMP presents clear priorities and actions for the different stakeholders involved to take the destination forward. The Plan aligns collaborative effort, reducing duplication and maximising local investment.


Destination Management Plan

Destination Management Plan – Evidence Base

In 2019, TDA commissioned an accommodation audit and produced an summary overview of serviced accommodation in Torbay. The summary document headlines the amount of serviced accommodation in Torbay, using information from the audit and providing a wider view by comparing Torbay’s position with other UK coastal destinations.

Torbay Accommodation Audit 2019  

Summary – Serviced Accommodation in Torbay 2019


Destination Management Group

To take the DMP forward, the new Destination Management Group (DMG) formed in June 2018 has a joined-up approach for tourism, working in partnership for the destination with the shared vision to develop the English Riviera’s visitor economy.

The DMG collectively drives the DMP forward to ensure the Plan’s overall objective is achieved, specifically to:

  • Increase year round growth in visitor numbers (UK and International)
  • Extend the current season beyond the school holidays
  • Attract new visitors (UK and International)
  • Increase visitor spend
  • Attract investment and reinvestment
  • Ensuring sustainable delivery of marketing activity for the destination
  • Raise level of skills in the sector



By working in partnership and maximising linkages between partners, the DMG will work to achieve the Plan’s outcomes through a series of targeted actions and priorities.

The DMG are the custodians of the destination, setting out how we can respond to challenges facing industry and responding to and influencing government policy.

The DMG is a strategic collective group with a shared vision and interest in the management of the destination to develop the visitor economy. The group has no executive powers, other than those responsibilities designated in the Plan.

Members of the DMG bring organisations together across all sectors, representing the whole destination to effectively develop and promote the English Riviera.

You can see all the DMG partners in our Terms of Reference.


Co-ordination and support

TDA co-ordinates the Destination Management Plan and supports the Destination Management Group. To facilitate the DMP and enable new collaborative relationships, support for DMG partner organisations is available from TDA. This includes co-ordinating meetings, developing action plans, facilitating projects and measuring progress.



The DMG meet on 6-weekly basis (reviewed in line with Covid safe working), where actions and progress will be discussed. The Chairperson is reviewed annually, elected by partners and is independent of Torbay Council.

2021 meeting dates:

  • Wednesday 5 February
  • Thurs 18 June
  • Wednesday 15 July
  • Wednesday 26 August
  • Wednesday 7 October
  • Thursday 2 December

2020 Minutes available:

2019 Minutes available:

2018 Minutes available:

Destination Management Group – Terms of Reference



For any questions or further information please contact Destination Management Lead Officer:

Rebecca Davies, Senior Economic Development Officer, TDA. Email: [email protected] or call 07810 630989 | 01803 208429.


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